Glenlivet Alpha: the sight

What does your sight tell you about the flavour of Single Malt Whisky? Master your senses and unlock the secret behind The Glenlivet’s new mystery expression, The Glenlivet Alpha. The Glenlivet invites you to master your senses through a series of films and online sensory challenges to unlock the secrets of its new mystery whisky, The Glenlivet Alpha, released this week with no age statement, cask information or tasting notes. The Glenlivet has teamed up with Greyworld – a pioneering group of artists based in London dedicated to creating public art – to recreate the sensory experience of taking your first sip of our mystery dram online. The results are as exciting as they are unique – a set of interactive challenges that combine Greyworld’s trademark playfulness and artistry, the very latest technology and The Glenlivet’s whisky mastery. Our sensory films and challenges will be released on a week-by-week basis during May and will give whisky enthusiasts, who might not get the chance to try this exclusive limited edition whisky, the opportunity to discover The Glenlivet Alpha’s flavour profile digitally and gain a better understanding of how to taste and appreciate single malt whisky. The first sense to explore is sight, so check out The Glenlivet’s website or Facebook page today to watch the film and try the sight challenge, to help you to unlock the secrets of The Glenlivet Alpha. In the coming weeks, we will invite you to try three further challenges exploring the senses of smell, taste and feel, before Master Distiller Alan Winchester reveals the secrets of Alpha in a video broadcast at 12.30pm on 6th June. ‘Like’ us on Facebook, follow @The_Glenlivet and share your results on Twitter using #alpha – and don’t forget to visit the website or Facebook page next week to try the next challenge! If you would like to share the sight film with your readers, you can find the video and embed link on YouTube:http://l.homeoftheglenlivet.com/rts/go2.aspx?h=3108&tp=l-59-4e-2y-2WcR-1p-2f-1c-G-1SIDuT