JAMESON TO CONTINUE ITS LEGENDARY PACE WITH IRON HORSE TV ADVERTISING

JAMESON TO CONTINUE ITS LEGENDARY PACE WITH IRON HORSE TV ADVERTISING

Jameson has launched the next instalment of its award-winning* advertising campaign, Legendary Tales of John Jameson, with a new TV commercial which aired for the first time in the USA this week.

The creative - entitled 
Iron Horse - was directed by internationally acclaimed director, John Hillcoat, whose recent film work includes Prohibition era drama, Lawless and created by advertising agency, TBWA Worldwide. The commercial continues the saga of the brand’s founder, John Jameson, and his quest to protect his whiskey. In this action-packed commercial, Jameson comes face-to-face with his fiercest adversary yet – modern technology – and manages to rescue a runaway train carrying a cargo of his precious whiskey.

Howard Southern, International Marketing Director, Irish Distillers Pernod Ricard, said: “The latest TVC will act once more as a powerful tool to bring to life the legend of John Jameson for consumers. John Jameson has been a great success and we’re delighted to bring consumers another exciting instalment.”

Available in both 30 and 60 second spots, the commercial premiered during the NBA All Stars game on 17^th February and from the 25^th February, the full national TV and digital flight kicks off for three-weeks.

TALISKER LAUNCHES ITS BOLDEST WHISKY TO DATE: TALISKER STORM

by Pat Roberts

Talisker™, the famous Single Malt Scotch Whisky from the Isle of Skye, is to have a new family member.

TALISKER STORM™ is an exuberant new expression of Talisker, calculated to delight and intrigue the many adorers of this celebrated island whisky: more intense and smoky, with enhanced and vibrant maritime notes,  smoothly balanced with Talisker’s signature hot sweetness.

It will be available early 2013 through domestic retail channels and whisky specialists in selected European markets.

Full gold in appearance, and assembled by Diageo’s master blenders from both rejuvenated and refill casks at different ages to deliver a perfect balance of vibrant distillery character and smoother woody richness, it is bottled at the traditional Talisker strength of 45.8% ABV, without an age statement.

The consensus among early tasters reads:

‘The sweet warmth and briny, peppery finish that are the symbol of the Talisker character have been carefully accentuated through a skilful blend of differing aged Talisker casks. The profound maritime character achieves a deeper intensity, like a warm welcome from a wild Hebridean sea.”

In price terms Talisker Storm sits between the Talisker 10 year old and the Talisker Distillers Edition expressions.

How the whisky makers developed this stormy new addition to an already celebrated family of highly distinctive single malt whiskies  is explained by Master Blender Dr Jim Beveridge:

“We wanted to focus on distillery character  -  the bedrock of Talisker Storm. So we sought out some great mature Talisker, enriched and mellowed by time spent in carefully rejuvenated casks, and brought that together with some very fresh distillery character preserved by maturation in refill casks. The result is Talisker’s unique distillery character delivered by aged, mature whiskies, integrated in one vibrant dram.”

Talisker Distiller Manager Mark Lochhead added:

 “Any new member of the Talisker family has a lot to live up to and I am proud to say that Talisker Storm does just that. The distinctive whisky we create with such passion and care here on Skye speaks very boldly of the dramatic island where it was born. Everyone here is delighted at the skill with which our malt masters have put together this vivacious new Talisker. Talisker Storm is indeed the right name for it!”

Further exciting new expressions of Talisker will be launched later in 2013.

Click for full tasting notes.

The TALISKER™ and TALISKER STORM™ word and associated logos are trademarks © Diageo 2013

Whisky Tasting Islay Whisky, Scwheiz

Königin der Whisky-Inseln, Islay
Auf dem Programm stehen neben einem schönen Menü in drei Gängen – wer Fisch nicht liebt, soll dies bitte bei der Reservation vermerken – ausgesuchte Abfüllungen aus den Destillerien (in alphabetischer Reihenfolge) Ardbeg, Bowmore, Bruichladdich, Bunnahabhain, Laphroaig und Port Ellen. Für dieses Tasting haben wir uns für diese sechs Destillerien entschieden und freuen uns auf das gemeinsame Entdecken der einen oder anderen Rarität ...


Das Programm

Beginn des Tastings
Freitag, 1. März, 19 Uhr

Präsentation
Durch den Abend führt Peter Hofmann

Kosten
Der Preis pro Person für das Menü, die Whiskys und die Präsentation beträgt
CHF 105.00 mit oder CHF 55.00 ohne Whiskys

Ende des Tastings
Ungefähr um 22.30 Uhr, anschliessend wie üblich gemütlicher Ausklang

Auch diesmal stehen wieder Übernachtungsmöglichkeiten im Hotel Aarau West zu Spezialkonditionen zur Verfügung. Bei Interesse bitte bei uns melden, wir übernehmen die Buchung. Vor und am Ende des Anlasses ist wieder einen Shuttle-Dienst vom und zum Hotel organisiert.

Anmeldungen/Reservationen für diesen Anlass
Per Telefon oder über das Internet (unter Events). Bitte die benötigte Anzahl Plätze rechtzeitig reservieren und bitte angeben, ob Fisch ok ist ...

Freundliche Grüsse, auf ein baldiges Wiedersehen und ein herzliches Slainte Mhath

Peter Hofmann, Annemarie Vetter und alle anderen Engel des Angels Share

Telefon
Shop & Inn 062 724 83 74
www.angelsshare.ch