CHIVAS BROTHERS CELEBRATES SUCCESS

CHIVAS BROTHERS CELEBRATES SUCCESS IN ASIAN SPIRITS MASTERS JUNE 2013

Gold rush continues as the quality and prestige of the Chivas Brothers’ range is recognised in Asia. Chivas Brothers, the global leader in luxury Scotch whisky and premium gin, is celebrating after winning nine medals in The Asian Spirits Masters, highlighting the outstanding and consistent quality of the portfolio. The biggest success in the awards was The Glenlivet XXV, which was the only Scotch whisky to win a prestigious Master Award, the top honour given by the competition. There was further success for the company as Gold medals were awarded to The Glenlivet 18 Year Old, Beefeater London Dry 47% and Beefeater 24. “With an incredibly strong line up at 2013 The Asian Spirits Masters, we congratulate Chivas Brothers for their outstanding performance across their portfolio. Being the only Scotch whisky to win the competition's highest honour --Master-- is impressive and is testament to the outstanding, consistent quality that The Glenlivet is renowned for.” said Daisy Jones, associate publisher of The Spirits Business. Alan Winchester, Master Distiller for The Glenlivet said “To be the only Scotch whisky to receive a Master award in The Asian Spirits Masters is a huge honour for us. As the original single malt whisky, we are committed to continuing The Glenlivet’s award-winning legacy so recognition from industry experts such as the judges in this competition shows us that our hard work and dedication is really paying off.” Desmond Payne, Master Distiller for Beefeater commented “We’re delighted that the consistent high quality of Beefeater gin has been recognised by the judges in The Asian Spirits Masters. These awards reinforce Beefeater's credibility as the world’s No.1 premium gin and are greatly appreciated by the team in London, whose hard work and commitment is integral to the continued global success of Beefeater.” Conducted for the second year in April 2013, the annual Asian Spirits Masters is an extension of the internationally-recognised Spirits Masters series. An awards competition for any spirit available in at least one Asian market, the Masters centres around a blind tasting judged by a panel of leading spirits and trade specialists. The results are published in full in the May issue of The Spirits Business ahead of the awards ceremony, which is expected to take place in late 2013. To download medal artwork, please click the relevant link on the right hand side of this email.   FULL RESULTS   The Asian Spirits Masters Master The Glenlivet XXV           Gold The Glenlivet 18 YO Beefeater London Dry 47% Beefeater 24 Silver The Glenlivet 21 YO Beefeater London Dry 40% Chivas 12 Ballantine's 12 100 Pipers   ABOUT CHIVAS BROTHERS   Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. In July 2010, Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.